The bodies of most of the models H&M features on its website are computer-generated and “completely virtual,” the company has admitted. H&M designs a body that can better display clothes made for humans than humans can, then “dresses” it by drawing on its clothes, and digitally pastes on the heads of real women in post-production. For now — in the future, even models’ faces won’t be considered perfect enough for online fast fashion, and we’ll buy all of our clothing from cyborgs. (This news sort of explains this.) But man, isn’t looking at the four identical bodies with different heads so uncanny? Duly noted that H&M made one of the fake bodies black. You can’t say that the fictional, Photoshopped, mismatched-head future of catalog modeling isn’t racially diverse.
Just proving that beauty is LITERALLY a construct created by society and more specifically in this case, media.
Please spread this around. The more we know the more we can fight the battle in our brains that tells us we need to look like models. Every girl should know that this is NOT attainable and NOT what they should be striving for.
As an after thought, we were talking about brands in class the other day and H&M was among the top 20 brands that are worth the most. Basically, they’re powerful, and it’s scary to know this is what they are doing with that power.